TATA Group Secures Record-breaking IPL Title Sponsorship for 2024-2028
TATA Group, the Indian conglomerate, has secured the title sponsorship rights for the Indian Premier League (IPL) for the next five years, covering the period from 2024 to 2028. This partnership marks a significant milestone in the history of the IPL, as it represents the highest-ever sponsorship amount in the league’s history, valued at INR 2500 crore.
The TATA Group has previous experience in sponsoring the IPL, having held the title sponsorship rights for the 2022 and 2023 editions of the tournament. Additionally, the conglomerate is also the title sponsor of the Women’s Premier League, the largest women’s T20 league in the world.
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— IndianPremierLeague (@IPL) January 20, 2024
TATA Group secures title sponsorship rights for IPL 2024-28.
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Jay Shah, the Honorary Secretary of the Board of Control for Cricket in India (BCCI), expressed his delight in partnering with the TATA Group as the IPL Title Sponsors. He commended the IPL for its ability to transcend borders and captivate audiences worldwide, while also highlighting the TATA Group’s reputation for excellence across various global sectors. Shah believes that this collaboration embodies a shared commitment to growth, innovation, and excellence. Furthermore, the significant financial commitment from the TATA Group reflects the immense scale and global impact of the IPL on the international sports stage.
Arun Singh Dhumal, the Chairperson of the IPL, also praised the collaboration with the TATA Group. He emphasized that the record-breaking sponsorship amount demonstrates the value and appeal that the IPL holds in the world of sports. This unprecedented sum not only sets a new benchmark in the league’s history but also reaffirms the IPL’s position as a premier sporting event with global impact. Dhumal lauded the TATA Group’s dedication to cricket and sports and expressed excitement about the future, hoping to reach new milestones together while providing fans with unparalleled cricketing entertainment.
Overall, the partnership between the TATA Group and the IPL represents a significant achievement for both parties. The TATA Group’s renewed commitment to the IPL highlights the league’s enduring popularity and success, while also showcasing the conglomerate’s dedication to supporting cricket and sports. With this collaboration, the IPL is set to continue its reign as one of the most prestigious and globally recognized sporting events.
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